Digital Listening aims to measure and understand what is being said about a person, location, organization, product or event on the Internet. It allows the automatic gathering of textual content from different sources such as online news, social media, blogs or websites. Based on natural language processing technology, it is capable of automatically detecting and classifying the entities to be monitored in the collected text, extracting their relations and mining opinions about them.
Its technological components are multilingual and can be adapted to any domain with minimal effort. Thus, the Digital Listening solution can be exploited in different application scenarios such as marketing, surveillance, computational journalism or political and social sciences.